The reason for this trend is that many people are finding out chemicals used in cosmetics, foods, and cleaners may be harmful to the environment and themselves or their families. Ever since this realization, consumers began buying products that are all or mostly natural, which created the natural products movement.
Some cosmetics companies such as Aveda and The Body Shop began their businesses by selling only natural products. Natural makeup means the cosmetics do not have chemicals in them like normal makeup. Usually, natural makeup is made mainly from plants without adding additional chemicals. Natural makeup does not have the chemicals that normal cosmetics have, which should be better for one's skin. Natural cosmetics also come in more shades than regular makeup, which makes it easy to find a shade that is perfect for each individual skin tone. More and more women are buying natural makeup that will not harm their skin nor make it seem like they are wearing makeup.
Grocery stores like Whole Foods Market and consumers are looking for natural organic food for themselves and their families. Organic food has little to no chemicals in the food, therefore, it does not go through the regular food process that non-organic food does.
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